If you acquire users from app-install campaigns on Google AdWords, you can designate specific in-app conversion events to post back to Google AdWords. When a user you acquired from Google AdWords completes one of the in-app events you designate, Localytics uses an API call to send the information back to Google AdWords. Use this data to work with your Google AdWords account manager to measure and improve the performance of your Google AdWords campaigns or to create audiences in the Google AdWords Ads Manager.
To achieve this, you simply perform the basic setup for the Google Adwords-Localytics integration as documented in our User Guide, then navigate into Attribution Settings within the Localytics dashboard and select the Events you want Localytics to post back to Google. Every Event that you select from Localytics must be mapped to a corresponding Conversion Event that you define within the Google interface.
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